Apple Music Has 6.5 Million Paid Subscribers
Apple introduced Apple Music, the new music-streaming service, during the Worldwide Developer’s Conference earlier this year. With no doubt, this was a striking and huge event for not just Apple but all Apple fans. As you may know, Apple Music was free for first 3 months from the release. But today, the first free trials of Apple Music have ended, then how many Apple Music subscribers paid to keep listening?
After months of rumor and speculation, Apple chief executive Tim Cook announced on Monday that the total count of current Apple Music users includes 15 million customers overall. That includes 6.5 million paid subscribers and the remainder still on the three-month trials.
Interesting Findings from A New Survey Conducted by Wristly
There are 1,350 Apple Watch owners that are participated in the Wristly survey between Oct.6 and Oct. 9. This may be not exactly the scientific data or reflective of the full market for the streaming music service, but this new survey does offer a hint of interesting results.
Of the respondents, 20 percent of the Apple Watch owners who tried the new streaming music service has decided not to subscribe while 48 percent of the ones who did take advantage of the free trial were either still in their first three months and planned to subscribe, has already purchased an individual subscription, or has bought or joined a family plan.
Apple music, the product promises to be one of the Apple’s biggest released for 2015, features an extensive iTunes-based catalog, human-curated playlists, Beats 1 radio and Connect social networking for artists. According to Cook, consumers are responding very positively to one of the main features of Apple Music that distinguishes it from its rivals: the human-curated playlist. However, it is reported that some customers have opted out of the streaming music service and returned to rivals like Spotify because of the its initial bugs and problem. Does Spotify seem like a better choice?
Compared with Apple Music, Spotify has 75 million active users including 20 million paid subscribers. But Sopitfy has been around since 2008, while Apple Music just launched on June 30, 2015.
Now, users of Apple Music must decide whether to start paying for it after its free trial. Of course the decision will be based the quality of its service. But as Apple itself has admitted, Apple music still needs improvement other areas. But for me, $9.99 a month for unlimited access to 30m tracks is good value. So if you’re a music lover who look for a paid streaming service, Apple Music is worth paying for.